As a leader driving growth in today’s competitive market, you’ve likely discovered that your biggest obstacle isn’t budget, tools, or talent, but fragmented customer insights.
Marketers likely spend hours segmenting lists, sales reps are flying blind in stalled deals, and the CS team is reactive instead of proactive.
And unless you’ve got a full-time analyst, surfacing patterns across personas, journeys, and behaviors seems daunting.
Guess what! Those days are gone! 😎 With the new HubSpot-ChatGPT Deep Research Connector, every go-to-market leader just got a data superpower.
HubSpot’s unified CRM data is now accessible directly inside ChatGPT, meaning you can ask high-level strategic questions in simple layman's language and get actionable insights in seconds.
In this blog, we’ll show you how this breakthrough transforms you from data-overwhelmed to insight-driven, and why the companies that embrace it early will outpace competitors.
The Deep Research Connector is HubSpot’s new native integration with ChatGPT, built to turn CRM complexity into instant clarity.
💬 Ask in plain English: Skip the filters and reports, just ask: “Which high-value leads haven’t been contacted in 14 days?”
⚡ Instant, real-time answers: Get deal insights, lead trends, or churn risks, without relying on data teams.
🎯 Built for GTM teams: Revenue leaders, marketers, and sales reps get insights right when they need them so that they can act faster and smarter.
Once connected, you can now ask questions like:
"List all contacts who became customers this quarter", or "Which tickets took more than 3 days to close?"
ChatGPT will respond with real-time data from your HubSpot account.
Before this update, if you wanted to analyze your HubSpot data, you had to:
✅ Manually build reports or dashboards
✅ Export data into spreadsheets
✅ Know which properties to search for
Now, with this new feature:
✅ You save hours on data pulling without being an expert
✅ You uncover trends and insights instantly
✅ You make smarter decisions, faster
✅ Help in creating marketing content easily
The impact? 👇
This update ensures that there’s no more waiting on dashboards or analysts. With HubSpot’s Deep Research Connector, anyone on your GTM team can ask plain-English questions like “Why are enterprise deals stalling?” and get instant, actionable insights.
Source: HubSpot
This also eliminates BI tool bottlenecks, allowing you to surface trends, uncover churn risks, and identify high-performing personas without lifting a finger.
Thanks to AI for making data analysis accessible across marketing, sales, and CS.
Marketers can now optimize on the fly and instantly identify which personas or channels drive the most engagement. Also, can spot hot leads without follow-up, and refine messaging based on real-time insights.
Weekly reports will no longer be roadblocks, as your campaign decisions are now data-backed, fast, and precise.
This will ensure higher ROI, lower CAC, and the kind of agility your competitors will struggle to keep up with.
With a few prompts, reps can surface stalled deals, uncover common objections, and prioritize outreach based on behavior and risk signals. Your sales team just got a strategic edge. 🎉
It ends your toggle between tabs or hunting for notes with direct, deal-specific insights when and where they’re needed.
It also enables sales leaders to coach smarter, act faster, and ensure nothing slips through the cracks.
Salesforce found that 65% of Indian customers felt like they were interacting with separate departments rather than one unified company, and 73% had to repeat information to multiple reps.
To fix this, businesses must invest in tech and processes that provide a 360° view of the customer journey.
HubSpot and ChatGPT have teamed up to eliminate your siloed operations by giving a complete picture of the customer journey.
You can analyze marketing, sales, and CS data together, uncovering gaps, drop-offs, or missed handoffs.
This enables you to fine-tune strategy based on smarter lifecycle planning, more relevant engagement, and better alignment across your entire revenue org.
Now the spreadsheet chaos has ended, as the update will help automate reporting, segmentation, and root-cause analysis.
The freed bandwidth from data prep can be utilized for strategy building and execution.
As a result, GTM leaders can make prompt decisions, prioritize what matters, and align teams across insights that drive exponential growth.
Your CRM holds the answers to your revenue challenges, but only if your team can access them without blockers, bottlenecks, or BI dependencies.
The HubSpot-ChatGPT Deep Research Connector finally removes the friction by allowing you to get rich CRM insights in seconds using plain English.
But here’s the thing: insight without execution doesn’t move the needle. To truly unlock the power of this integration, you need the right RevOps strategy.
That’s where our HubSpot consultants chip in.
We help revenue teams operationalize AI, so insights lead to action, your CRM becomes your growth engine, and your GTM motion runs with clarity and precision.
Let’s turn your CRM into your most valuable revenue asset.