Do you know there are approximately 51 million small and medium-sized businesses in India alone? With such a huge number like this, every small/ medium scale business owners are looking gamesmanship in this competitive market.

If you happen to be the owner of the business, then you must be looking for strategies and effective marketing tools to bump up your business. In today's world, online presence is a must for every business to survive. You should keep yourself updated with every marketing tools to get that competitive edge you always desired.

So, how are you going to work on your online presence? Which marketing tools you should use to increase the traffic and effectiveness of your website? In the world of online marketing, it seems like there are always some new marketing tools, trends, and tricks to discover and implement your business strategy. How are you going to keep up with them all the time? Well, don’t get upset. 

This post will tell you some handy marketing tools that don't entail massive investment. Instead, it’s free of cost. You can build together your marketing strategy with these free marketing tools without investing a penny. Following is the list of 7 marketing tools that holds equal value for every type of business. So, let’s get started!

7 Marketing tools that hold equal value for every type of business

WordPress

Wordpress is an open source website creation tool written in PHP. Wordpress makes content management and blogging super easy. WordPress is one the most favorite tool for bloggers, content writers and even of our favorite celebrities. 

People often misjudge WordPress as just a blogging platform. Previously it was mostly for content writing, but now it has evolved into a versatile CMS(Content Management System). With this functionality, not only you can create your blog but also gives you the freedom to develop your websites and other mobile applications. WordPress is very flexible and free of cost, which gives you more reason to use it in your business.

Plugins help you to do many things according to your needs and requirements. Plugins come in both paid and free forms. WordPress has more than 45,000 free plugins in its directory.

Also, if you know PHP, then you can customize or build your plugins as needed. Many top brands use WordPress to power up their websites. According to a survey, more than 22% of websites are build by WordPress. You can learn more about WordPress.

Growth Robotics

Previously people use to do website audits manually, which was very cumbersome work to do. Thanks to SEO site auditors, for making our life easy. Growth Robotics is an SEO site auditors, which diagnoses the website’s health and let us know about the problem areas we need to focus.

It gives you 30 days free trial option, which gives you the freedom to check the credibility of the reports generated. Growth Robotics not only gives you reports on website health but also gives you required recommendations on technical as well as non-technical aspects.

It does the audit of websites on more than 70 factors laid out by famous search engines. To know more, learn about Growth Robotics.

Google AdWords 

Google AdWords is an online advertising tool for Google, allows advertisers to bid on specific keywords for their ads to get maximum CTR on search results and reach their customers instantly.

Depending upon the competition, bidding rates are determined. Marketers select their relevant keywords and bid for it. When someone searches on Google using the keywords, the ads of marketers get displayed according to ad rank (maximum bid times quality score).

The highest ad rank holds the first position. The actual CPC of your ad gets determined by the ad rank of the second highest ad below your ad, which is divided by your quality score. Know more about Google AdWords.

Google Analytics 

Google Analytics is one of the widely used online marketing tools by marketers. It is part of every digital marketing strategy of business from the very start.

This tool is packed with so many compelling metrics, gives you highly relevant and specific conversion goals. It only takes a few minutes to get started with it.

Just connect your WordPress site to Google Analytics and track every action of your visitors. Connect your website with Google Analytics Now!

HubSpot

HubSpot is one of the favorite inbound marketing and sales tool for marketers when it comes to sales, marketing, and CRM software. HubSpot is all-in-one marketing software tool.

The company website says it all - “ From Attracting Visitors to closing customers, HubSpot brings your entire marketing funnel together.” HubSpot gives you so many tools on one plate. Some of these tools are as follows:

SEO

• Blogging
• Website
• Social media
• Lead management
• CTA
• Landing pages
• Marketing automation
• Analytics
• Email

HubSpot gives you access to so many things in one place that you don’t need to pull yourself to different areas to get the information. There is no stone left unturned by HubSpot. Know more about HubSpot.

MailChimp

MailChimp is an email marketing tool, used by more than 12 million customers across the world. Email marketing is not a new technology. More than 80% of B2C and B2B companies are using email marketing tools to promote their business.

If you run a business, don’t wait for getting more than 2000 subscribers and then think for implementing MailChimp. Instead implement an email marketing strategy from the day one, to get your feet wet with email marketing.

MailChimp gives you self-service support options, making you find answers to all your queries. It also gives the free plan to those who have less than 2000 subscribers and those who don’t have; they can send more than 12,000 emails every month.

The beauty of MailChimp is its pricing strategy. It’s price tag and usability is based on the size of your email list. MailChimp also gives “forever free” plan for smaller marketers, those who are new to digital marketing field. Start your email marketing today! 

HootSuite

With so many social networks to manage a business, there is no doubt why social media management tools have become a necessity for so many companies.

HootSuite is a social media management tool. It has got more than 15 million users worldwide. It provides the best tool to manage your multiple social media platforms, connect with your customers and grow your brand, all from one dashboard.

HootSuite allows you to schedule and publishes your content fast on multiple social media platforms. You can monitor and filter conversations, reply with a single click, identify and grow your audiences and can also track the results and take necessary actions as and when needed.

It also gives information about people who are influencers on a specific topic by using keyword filtering and Klout score. It even tells you what people are saying about your brand and helps you respond quickly. HootSuite is free to use. To know more about HootSuite.