Michael Jackson in his superhit song “Man in the Mirror”, said, “I'm gonna make a change for once in my life. It's gonna feel real good, gonna make a difference gonna make it right”.

And so, we’re thrilled to announce that Fractional CMO has been rebranded as RevX. 🥳

source: Giphy

Why we rebranded as RevX

RevX captures the true essence of who we truly are, in a much better way, and that’s a technology-focused revenue operations agency that helps you get more revenue and efficiency out of your revenue Ops.

While the new logo stands for our journeys coming together as the paths intersect, the arrow (accentuated by the vibrant hue of green) stands for accelerated growth toward your revenue goals. And this exponential growth is accomplished through the multiplier effect reflected by “X”.

Along with that, we also aimed to upgrade the website user interface with real-life graphics and brand elements to convey our messages clearly and effectively to you.

What has changed and what has not?

Our service bracket remains untouched. Hence, if you are our partner, client, or stakeholder in any form, you already have the RevX wisdom. 🙂

If you are new here (or even an old buddy), don’t worry as we have got you covered and you can learn about us in no time. On top of that, you can always channel your inner Christopher Columbus for further discovery. 😎 🔭

RevX - behind the scenes

It all started with the founder of RevX, who while working as a RevOps leader in another company came across several hurdles like missed goals, low trust among teams, exhausted resources, etc. in the RevOps system.

Necessity became the mother of invention and it gave birth to the idea of having core services tailor-made to empower the RevOps teams. And that’s the reason why Fractional CMO came into existence in 2017 as the one-stop agency for all of your revenue operations needs.

In a relatively short time, it went from strength to strength, got recognized as a Gold Solutions Partner by HubSpot, and then fast forward to 2024, it got rebranded as RevX to express what we stand for.

Getting showered with love and praise from our clients and partners along the way couldn’t have been possible without the core values like customer-centricity, integrity, transparency, continuous innovation, etc. that we firmly believe in.

While we leave no stone unturned to deliver top-notch services, we believe in having a friendly atmosphere at work with flexibility, an unhindered flow of ideas, and cross-functional synergy. No wonder we’ve got a team of superheroes working for us which packs a punch. 💪😎

Our pool of RevOps experts helps you streamline marketing ops, customer success ops, sales ops, etc. In short, to offer a tailor-made solution to all your business needs.

How exactly do we do it?

To give a few examples, be it helping you understand:

• how marketing operations ignites lead generation
• how to choose the right HubSpot experts to get it implemented right
• the best practices to implement lead routing
• how to create custom zaps in Zapier
• how to have a Salesforce implementation checklist ready, or
• how to resolve the HubSpot vs Pardot dilemma for your business,

we’ve got your back!!

We help you with strategy building, running successful marketing campaigns, building dashboards, reporting with in-depth analytics, report audits, optimizing the sales process, pipeline management, automation, and assisting with the top tools & techniques you should employ for a healthy MarTech stack.

Why we are your go-to team of RevOps experts 

We all deserve a friend, in whose presence we feel elevated and our best comes out. But admit it, such friends are hard to come by 😞.

Well, we at RevX can be that ideal RevOps friend, who helps you with top-notch MarTech consulting, and playbook execution, and empowers you to achieve sustainable advantage.

We assist all you demand gen managers, RevOps leaders, CXOs, etc with the heavy lifting for running marketing campaigns, streamlining CRM, Marketing Ops & Sales Ops consultation & execution, strategy building, and preparing dashboards to gain vital insights for enhanced decision-making.

With the experience of delivering tailor-made services to 250+ happy clients, we enhance your profitability.

If you feel like your revenue goal’s roadmap, marketing operations, sales pipeline, KPIs, and overall strategy need some help to get to where they ideally should be, you can count on us.

Our pool of RevOps exports would carefully understand your pain points and business needs to ensure you get more value for each dollar you spend.