RevOps strategies, stories, and insights to help you reach professional success.

Phantom alignment: The GTM illusion that diminishes revenue potential

Sales–marketing alignment is an illusion that keeps deceiving even the best of revenue teams. Just when they seem to have accomplished it, the...

Phantom alignment: The GTM illusion that diminishes revenue potential The data hygiene crisis: Leadership confidence doesn’t match reality The AI adoption trap: Why ROI dies during execution

We hope you do not, but many leaders believe their decisions are data-backed because the dashboards...

AI has become the fastest-moving force in revenue operations, and every leadership team feels the...

Marketing Ops teams are struggling because building campaigns is still trapped in a world of...

“Great things in business are never done by one person; they’re done by a team of people.” - Steve...

“Great things in business are never done by one person; they’re done by a team of people.” - Steve...

Kendrick Lamar wasn’t talking about RevOps when he said, “You might as well be dead if you can’t...

Al Pacino in Godfather famously said, “I might have to bring a few men over and make him an offer...

Mariah Carey loves to sing, “All I Want for Christmas Is You”. But a manufacturing firm would be...

Michael Scofield's miraculous escape in the TV series Prison Break wouldn’t have been possible...

The song “New River Train” says, “Darling you can’t love two and your little heart be true”. So,...

Not capitalizing on the first interaction with your potential customer, is like missing a school...

Imagine you had a time machine to predict the future. Then it would have been easy to avert risks,...