RevOps strategies, stories, and insights to help you reach professional success.

Phantom alignment: The GTM illusion that diminishes revenue potential

Sales–marketing alignment is an illusion that keeps deceiving even the best of revenue teams. Just when they seem to have accomplished it, the...

Phantom alignment: The GTM illusion that diminishes revenue potential The data hygiene crisis: Leadership confidence doesn’t match reality The AI adoption trap: Why ROI dies during execution

We hope you do not, but many leaders believe their decisions are data-backed because the dashboards...

AI has become the fastest-moving force in revenue operations, and every leadership team feels the...

Marketing Ops teams are struggling because building campaigns is still trapped in a world of...

“Great things in business are never done by one person; they’re done by a team of people.” - Steve...

“Great things in business are never done by one person; they’re done by a team of people.” - Steve...

Kendrick Lamar wasn’t talking about RevOps when he said, “You might as well be dead if you can’t...

Introduction While your team is busy segmenting audiences and A/B testing subject lines,...

Introduction In 2025, relying on assumptions instead of evidence can prove costly. Without clear...

Introduction Your team is drowning in manual tasks, your workflows are rigid and brittle, and every...

A percussionist holds a music group together by setting the backbone of the rhythm, accentuating...

Mariah Carey loves to sing, “All I Want for Christmas Is You”. But a manufacturing firm would be...

Imagine you had a time machine to predict the future. Then it would have been easy to avert risks,...