A percussionist holds a music group together by setting the backbone of the rhythm, accentuating transitions, and adapting to different musical styles. 

Similarly, RevOps aligns a manufacturing firm's teams across the revenue lifecycle, maps processes, and optimizes technology to accomplish interdepartmental goals.

Why you should Sync RevOps with interdepartmental goals

Unified customer experience

Acing all the touchpoints in the buyer's journey becomes critical to winning over a prospect. This builds trust and facilitates brand loyalty.

As per McKinsey, top-notch companies optimize customer journeys, not just touchpoints.

A cohesive RevOps strategy minimizes miscommunication and delays to enhance the retention rate.

Improved demand forecasting and revenue predictability

Through collaborative forecasting, predicting the upcoming demands and market trends becomes feasible. It also helps to identify revenue gaps that need to be addressed. 

With such advanced predictability, using demand forecasting to boost the bottom line becomes a cakewalk.

Operational efficiency

RevOps helps to enhance the manufacturing value chain through greater operational efficiency. 

This involves process alignment, cost reduction, output maximization, improved production scheduling, and cross-functional synergy.

This gives manufacturing firms a competitive advantage.

Unified data-driven decision-making

RevOps helps to break the interdepartmental data silos by unifying data across your ERP, CRM, SCM, etc.

This allows all stakeholders to monitor key metrics like inventory levels, production capacity, delivery rate, etc., through end-to-end visibility into operations. 

Thus, RevOps facilitates agile decision-making by harnessing the potential of data.

Manufacturing data is also key to real-time insights, market trends, and demand-based innovation.

Achieving shared goals 

A manufacturing firm's goals are optimizing the supply chain, reducing defects, decreasing overhead costs, and effectively managing inventory.

Teams easily achieve such overarching organizational goals through shared objectives, centralized data, unified metrics, and cross-functional team alignment.

How to sync RevOps with interdepartmental goals

Data centralization 

Data centralization ensures all departments have access to a single source of truth reducing discrepancies and inconsistencies.

Reduction in the need for multiple management systems leads to cost savings and minimization of data silos. It helps to streamline inventory data assets, assess data quality, and select appropriate technology for your company.

The ETL mechanism (Extract, Transform, Load) can be used to integrate data from different sources into the centralized system.

APIs and connectors help to connect data from different applications and external sources.

Business intelligence tools like Zoho Analytics, IBM Cognos Analytics, Tableau, etc can be used to analyze centralized data and derive actionable insights. Regular audits should follow this to ensure data accuracy, security, and compliance.

Image: Zoho Business Intelligence

Aligning interdepartmental KPIs 

The first step is to gather the cross-functional inputs through the respective department’s representatives so that the KPIs reflect a holistic view of the organizational goals.

Then you should create unified metrics for collaboration and mutual accountability. Keep in mind that these metrics need updating from time to time.

Using real-time analytics, teams quickly identify issues and make necessary adjustments for consistency across departments.

This is how RevOps can help manufacturing businesses align their KPIs.

Using automation for process integration 

Process integration can be achieved by standardizing workflows with marketing automation.

This involves analyzing the existing workflows, identifying bottlenecks, and mapping the isolated processes.

This should be followed by preparing the Standard Operating Procedures (SOPs) encompassing technologies and tools that can harness automation.

You can use these 10 Budget-Friendly Marketing Automation Tools for Startups for process integration

Leveraging predictive analytics 

Predictive analytics combines historical data with statistical modeling, data mining techniques, and machine learning to improve decision-making. It helps identify trends and optimize resource allocation.

Manufacturing firms use it to manage product inventory and streamline the supply chain for accurate pricing and strategy making. 

It also enhances operational efficiency with workflow optimization. For instance, it can alert you regarding when the vehicles used to supply goods would need maintenance. This saves you from bearing the unnecessary costs of hiring new vehicles in case of malfunction. 

And most importantly, it helps you close more deals. Here’s how to leverage predictive analytics with Pardot for improved conversions.

Customer-centric approach 

A customer-centric manufacturing approach is key to scalability. It enhances retention rate, product alignment, and revenue growth.

However, people inside the buying community may have conflicting motivations, and thus, marketing to them individually becomes important. Creating a buyer’s persona can be the cornerstone of your customer discovery and targeted marketing endeavors. 

If there aren’t enough people inside a particular market, you should leverage umbrella messaging to resolve problems relevant across multiple industries.

Furthermore, with the lead management best practices like lead scoring, tracking, nurturing, handoff, etc. you can prioritize hot leads and identify who your potential customers are.

For effective lead management and higher conversion rates, CRM tools like Salesforce CRM, HubSpot CRM, Zoho CRM, etc. can be utilized. As per Salesforce, CRM Analytics customers increase close rates by 28%.

It’s a wrap 

Manufacturing is a complex industry with departments like production, sales, marketing, supply chain, and customer service often needing better alignment.
This makes harnessing cross-functional synergy the key to accomplishing the overarching organizational goals.

The role of RevOps is pivotal in doing so as it leverages your CRM, Marketing Automation, and ERP tools to enhance operational efficiency and facilitate interdepartmental collaboration.

However, choosing the right tool, implementing new technology, or working together on shared goals can require significant investment with hardly any room for a “hit or miss” approach.

That’s why you rely on our RevOps experts to optimize your revenue-generating functions with ease. assistance.