Top B2B companies struggle with declining conversion rates due to lengthy sales cycles, undermining Ideal Customer Profile (ICP), weak lead nurturing, lack of personalization, and sales-marketing misalignment.
HubSpot-Salesforce integration helps tackle this challenge by fostering a unified, data-driven approach to sales and marketing.
Source: HubSpot
In this blog, we’ll explore how the HubSpot-Salesforce integration, driven by data analytics, can optimize your business strategy to boost conversion rates. Let’s dive in.
The HubSpot-Salesforce integration unifies your customer data for a holistic view of the customer journey. This enables you to identify who your potential customers are by fine-tuning your lead qualification and nurturing strategies.
Source: HubSpot
You can track marketing activities and lead engagement using HubSpot. For sales activities and pipeline management, Salesforce is ideal.
The integration optimizes your contact syncing to eliminate data silos, enhance personalization through segmentation, and streamline lead handoff for better sales efficiency.
Another key benefit is closed-loop reporting. For instance, with a few clicks, you figure out how many MQLs and SQLs from a HubSpot campaign got converted into your customers in Salesforce.
It’s no secret that the HubSpot-Salesforce integration improves lead management.
Imagine being able to automatically send leads generated on HubSpot through marketing campaigns or chatbots to Salesforce. The integration enables this.
Then, the Sales team can leverage Salesforce to prioritize the high-intent leads for a better conversion rate.
Similarly, HubSpot lead scoring, nurturing, and segmentation data can be synced with Salesforce CRM for enhanced targeting.
The integration enables you to utilize HubSpot tools without having to leave Salesforce. The HubSpot embed feature in Salesforce offers visibility into HubSpot contact, company, and deal records, enabling users to enroll them in workflows seamlessly.
The integration eliminates manual data entry to transition the lead source data from HubSpot to Salesforce. This not only results in greater operational efficiency but also an improved sales strategy as the sales team gets the idea of the lead source to prioritize.
HubSpot behavioral tracking is highly beneficial for customer behavior analysis. This is based on lead scoring models that can be easily synced to Salesforce for personalized marketing campaigns and sales outreach.
The multitouch attribution model is pivotal for a unified view of marketing and sales efforts. Your marketing team can visualize which channels contribute to the highest-quality leads and which ones need a revamp. With improved tracking, a deal won in Salesforce can be easily associated with the source in HubSpot.
HubSpot attribution models like First-Touch, Last-Touch, and Time Decay sync seamless with the Salesforce ecosystem.
Full funnel visibility is another great perk of this integration, as it aids your strategy building. By syncing HubSpot lifecycle stages with Salesforce opportunity stages, you can attribute revenue to the correct stage of the funnel.
Ideally, HubSpot can be leveraged to make sense of the top-of-funnel activities. On the other hand, Salesforce can be utilized for sales and post-sales endeavors.
Do your marketing & sales team have disagreements over how many MQLs turned into SQLs? Well, then the HubSpot-Salesforce integration can be the key to unlocking the deadlocks between the teams.
Marketing automation can be the game changer for your business strategy, revenue growth, and efficiency through the automation of repetitive tasks and follow-ups.
HubSpot-Salesforce integration facilitates business growth through automatic lead nurturing with email sequences and workflows.
The sync between Salesforce & HubSpot allows you to execute highly personalized marketing and sales campaigns.
Likewise, automated lead scoring makes the lead handoff process seamless by automatically pushing the leads from HubSpot to Salesforce once the lead score reaches the threshold you set.
Here are the 10 tips recommended by HubSpot experts to develop a successful marketing automation strategy.
Nothing empowers a sales rep more than detailed marketing insights. For instance, let’s say your prospect is going through the blogs, case studies, and infographics on topics centered around HubSpot-Salesforce integration.
Now the sales rep knows how to tailor outreach to close the deal faster by leveraging the prospect information across the two platforms.
Marketing and sales activities like form submissions and email interactions effortlessly sync from HubSpot to Salesforce tasks, ensuring your business benefits from unified data.
Furthermore, it leads to improved feedback loops. Picture this, your sales team with better experience in closing deals, finds that certain types of marketing campaigns are leading to higher conversions, while the other efforts are not so rewarding.
Taking cues from this feedback, the marketing folks can allocate their budget to the more rewarding campaigns. This is not only beneficial for faster revenue cycles but also for enhanced sales-marketing alignment and elimination of interdepartmental silos.
HubSpot-Salesforce integration helps close more deals with better lead management, unified customer data, improved attribution, automation, and a faster sales cycle. It helps break down silos, personalize outreach, and augment the buyer journey.
If you want to elevate your sales and marketing performance with this integration and need expert guidance, you've come to the right place.
Our RevOps experts will help streamline the integration, optimize your data flow, and unlock the full potential of HubSpot and Salesforce to drive higher conversions.