A colleague asked me what course have I pursued lately, and I answered that question simply with a name - “Marketing Made Simple” by Don Miller. 

The conversation ended then and there!

Yet, a part of me craved to share my learnings and takeaways from the course. My belief is, without any major business and life lessons from a course, it’s nothing more than a simple tick-box exercise. And I didn’t want it to end like that!

It’s also advisable to pursue courses or certifications relevant to your role in the business. That way, the learnings will be better employed for empowering the business, in his capacity.

Source: Andertoons

Back to the “Marketing Made Simple” course!

This module is a part of “Business Made Simple” online university by Donald Miller. 

Marketing Made Simple helps you understand the core fundamentals of putting out the right business message in front of your prospects. The idea is to have your messaging crystal clear, relevant to the reader, solution-focused, as well as entertaining.

Here’s explaining the 6 key ways "Marketing Made Simple" can revolutionize your business:

Delineates the importance of a well-built sales funnel

Why do a lot of business leaders structure a marketing campaign without a sturdy foundation - a marketing plan in place? 

It’s because they don’t know where to start. 

With the right marketing plan, you can grow your company with significantly less amount of time, effort, and money.

A sales funnel is the marketing plan or the roadmap that you’re looking at. If you follow that roadmap, you can lift your business off the ground. No more guesswork!

All your advertising efforts should work in tandem with your sales funnel, which would then lead people to buy your product or service. Sales funnels are:

• Inexpensive

• Easy to create

• Reveal exact deliverables

• Offer tremendous return on investment

• Helps win clients without being pushy

Coaches on how to create impactful one-liners for your business

A simple question about your business - what do you do.

Your answer to it should be a one-liner. 

What’s important for this one-liner is that it should be simple and straightforward, crisp, and easy to memorize by your prospects when they land on your website.

If it’s not, then you’re missing out on a lot of marketing opportunities every day. You should create a powerful one-liner that makes people want to do business with you.

Trains on how to put the right words on your website

A perfect website can be worth tremendous money. You have to get your website right and know what information to have on it. 

The idea is to engage any prospect that lands on your website, within just the first five seconds, because that’s the current attention span of a digital viewer. 

The best practice is to not be cute and clever with your content, but be clear and concise. 

Have a clear header that makes the reader understand what are you all about. Ensure creating a guided viewing experience for your audience so that they know where to go from one section to the next.

A few key pointers to include on your website for the reader to read:

• What do you do?
• How does it make my life better?
• What do I need to do to buy this?

Helps create a strong lead generator to grow your business

The fastest way to build your email list and target highly qualified leads is to create a lead generator for your business. One that actually gets you email addresses from your prospects.

Don’t let the FOMO of not using a lead generator get the best of you!

Source: Giphy

A great lead generator should:

• Have your business positioned as the guide

• Qualify the audience you’re targeting

• Stake claim to your territory

• Solve your problems and create trust

• Include an interesting title

• Have reciprocity

• Fetch you an email address

There can be multiple types of lead generator pdfs that you can create:

• Checklists

• Interview with an industry expert

• Hosting a free giveaway

• Downloadable worksheet

• Webinars

• Sampler

• A keynote

• A list of values that you can offer to solve problems

• Pains/Pitfalls list

Just ensure keeping your language clear and concise!

Talks about creating successful email nurture campaigns

Now that you have built a lead generator and got emails, it’s time to convert those emails into paying customers. 

This module teaches you how to build ongoing email campaigns (weekly or biweekly) to nurture your prospects before eventually asking them to purchase from you.

There can be multiple types of email nurture campaigns:

• Announcements

• Notifications

• Tips

Your email nurture campaigns should:

• Have your business positioned as the guide

• Let people know of the problem you solve

• Offer value to have a sense of reciprocity

• Let people be reminded that you exist amidst all the competition

Explains how to design effective email sales campaigns

If you have often wondered why asking for a sale directly might sound too pushy to the prospect, then this module is for you.

These email sales campaigns consist of a series of targeted emails that overcomes the prospect’s objections and then ask them to buy. The best and simplest way for implementing these campaigns is to connect them with your lead generator as a trigger. 

When someone downloads your pdf after sharing their email id, you can initiate these sales campaigns and move forward to a potential sale. The reason is that those downloading the assets are highly qualified leads or hot leads.

Types of sales emails:

• Asset delivery

• Problem and solution

• Objection overcoming

• Customer testimonial

• Sales letter

• A complete shift a product/service brings about

We’ve come to an end!

If you’re looking forward to witnessing an upward growth trajectory for your business, your marketing fundamentals should be crystal clear. You should be able to apply all the best practices that we talk about for experiencing results from all your efforts.

And now, if you are too excited to jump right in, hop on to this course by Don Miller, implement all that he prescribes, and see your business grow.

Looking for strategic marketing assistance? 

RevX can help you expand marketing capacity, integrate marketing tools, and implement #MarTech playbooks, so your organization can do more, faster.