A colleague asked me what course have I pursued lately, and I answered that question simply with a name - “Marketing Made Simple” by Don Miller.
The conversation ended then and there!
Yet, a part of me craved to share my learnings and takeaways from the course. My belief is, without any major business and life lessons from a course, it’s nothing more than a simple tick-box exercise. And I didn’t want it to end like that!
It’s also advisable to pursue courses or certifications relevant to your role in the business. That way, the learnings will be better employed for empowering the business, in his capacity.
Source: Andertoons
Back to the “Marketing Made Simple” course!
This module is a part of “Business Made Simple” online university by Donald Miller.
Marketing Made Simple helps you understand the core fundamentals of putting out the right business message in front of your prospects. The idea is to have your messaging crystal clear, relevant to the reader, solution-focused, as well as entertaining.
Why do a lot of business leaders structure a marketing campaign without a sturdy foundation - a marketing plan in place?
It’s because they don’t know where to start.
With the right marketing plan, you can grow your company with significantly less amount of time, effort, and money.
A sales funnel is the marketing plan or the roadmap that you’re looking at. If you follow that roadmap, you can lift your business off the ground. No more guesswork!
All your advertising efforts should work in tandem with your sales funnel, which would then lead people to buy your product or service. Sales funnels are:
Inexpensive
Easy to create
Reveal exact deliverables
Offer tremendous return on investment
Helps win clients without being pushy
A simple question about your business - what do you do.
Your answer to it should be a one-liner.
What’s important for this one-liner is that it should be simple and straightforward, crisp, and easy to memorize by your prospects when they land on your website.
If it’s not, then you’re missing out on a lot of marketing opportunities every day. You should create a powerful one-liner that makes people want to do business with you.
A perfect website can be worth tremendous money. You have to get your website right and know what information to have on it.
The idea is to engage any prospect that lands on your website, within just the first five seconds, because that’s the current attention span of a digital viewer.
The best practice is to not be cute and clever with your content, but be clear and concise.
Have a clear header that makes the reader understand what are you all about. Ensure creating a guided viewing experience for your audience so that they know where to go from one section to the next.
A few key pointers to include on your website for the reader to read:
The fastest way to build your email list and target highly qualified leads is to create a lead generator for your business. One that actually gets you email addresses from your prospects.
Don’t let the FOMO of not using a lead generator get the best of you!
Source: Giphy
A great lead generator should:
Have your business positioned as the guide
Qualify the audience you’re targeting
Stake claim to your territory
Solve your problems and create trust
Include an interesting title
Have reciprocity
Fetch you an email address
There can be multiple types of lead generator pdfs that you can create:
Checklists
Interview with an industry expert
Hosting a free giveaway
Downloadable worksheet
Webinars
Sampler
A keynote
A list of values that you can offer to solve problems
Pains/Pitfalls list
Just ensure keeping your language clear and concise!
Now that you have built a lead generator and got emails, it’s time to convert those emails into paying customers.
This module teaches you how to build ongoing email campaigns (weekly or biweekly) to nurture your prospects before eventually asking them to purchase from you.
There can be multiple types of email nurture campaigns:
Announcements
Notifications
Tips
Your email nurture campaigns should:
Have your business positioned as the guide
Let people know of the problem you solve
Offer value to have a sense of reciprocity
Let people be reminded that you exist amidst all the competition
If you have often wondered why asking for a sale directly might sound too pushy to the prospect, then this module is for you.
These email sales campaigns consist of a series of targeted emails that overcomes the prospect’s objections and then ask them to buy. The best and simplest way for implementing these campaigns is to connect them with your lead generator as a trigger.
When someone downloads your pdf after sharing their email id, you can initiate these sales campaigns and move forward to a potential sale. The reason is that those downloading the assets are highly qualified leads or hot leads.
Types of sales emails:
Asset delivery
Problem and solution
Objection overcoming
Customer testimonial
Sales letter
A complete shift a product/service brings about
If you’re looking forward to witnessing an upward growth trajectory for your business, your marketing fundamentals should be crystal clear. You should be able to apply all the best practices that we talk about for experiencing results from all your efforts.
And now, if you are too excited to jump right in, hop on to this course by Don Miller, implement all that he prescribes, and see your business grow.
Looking for strategic marketing assistance?
RevX can help you expand marketing capacity, integrate marketing tools, and implement #MarTech playbooks, so your organization can do more, faster.