RevOps strategies, stories, and insights to help you reach professional success.

Phantom alignment: The GTM illusion that diminishes revenue potential

Sales–marketing alignment is an illusion that keeps deceiving even the best of revenue teams. Just when they seem to have accomplished it, the...

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Marketing activities in start-ups: What to outsource & what not?

In the year 2008, a group of young entrepreneurs who had started an innovative startup had incurred...

Why you need to merge inbound and outbound marketing

Okay, so you have already set up a business? Registration? Done. Paperwork? Done. Now how are you...

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