RevOps strategies, stories, and insights to help you reach professional success.

HubSpot-Salesforce integration challenges & the best practices to overcome them

Introduction HubSpot fuels marketing magic, while Salesforce powers sales conversions. A perfect match, right? Not quite. Data sync delays, system...

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Marketing activities in start-ups: What to outsource & what not?

In the year 2008, a group of young entrepreneurs who had started an innovative startup had incurred...

Account based marketing for manufacturers

In this era of transformation, most of the manufacturing units get into a dilemma as to which...

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