RevOps strategies, stories, and insights to help you reach professional success.

Why marketing Ops leaders are betting big on AI for campaign automation

Introduction Imagine your campaigns are finally live, yet engagement is flat, conversions are stalling, and your team is stuck wasting hours...

Why marketing Ops leaders are betting big on AI for campaign automation Here’s how HubSpot X ChatGPT will save you hours of CRM data analysis How AI-powered personalization at scale is redefining Marketing Ops

Email marketing is the heart of your marketing funnel. Although a lead magnet, landing page, or...

B2B marketing is tough! You not only have to drive traffic to your website/app and lead conversions...

Introduction

"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the...

Introduction As marketers, we are always looking for techniques that highlight our product amidst...

Introduction Demand Generation Reportresearch revealed that 98% of marketers currently use or plan...

Today's role is becoming more and more complex due to the evolving dynamics of digital marketing....

Marketing operations, a subject that very recently garnered its much-deserved attention, is a hot...