RevOps strategies, stories, and insights to help you reach professional success.

The segmentation trap: Why “Personalized” campaigns still miss the mark

Segmentation looks great on paper, and you love segmenting your audience into distinct groups, tailoring your nurturing campaigns, and watching...

The segmentation trap: Why “Personalized” campaigns still miss the mark The compound effect of tech debt in RevOps Revenue leakage is the silent killer, until RevOps calls it out

It can be said without a doubt that it is very competitive out there in the business world. And if...

At RevX, we understand the powerful benefits of pay-per-click (PPC) advertising — especially when...

Account Based Marketing is not new and has been around for quite some time. As per a study by...

Traditionally, real estate companies advertised their properties in local newspapers, magazines,...

With evolving business models and ever-changing customer preferences, Everything-as-a-Service model...

If you are a CMO or someone who is at the helm of Marketing Operations, there might be many...

From bringing alignment between sales and marketing teams to shortening the sales cycle and...

Are your marketing automation tools working perfectly? Are you utilizing all the tools to their...

While talking to a lot of prospective customers every day, the question we face is, what are the...

Traditional marketing was all about fighting for the space to spread the word about your brand. The...

2019 was big for digital marketing technologies. Many of the forecasted digital marketing...