RevOps strategies, stories, and insights to help you reach professional success.

HubSpot key update: How “Mobile Optimized Email” improves conversions

What is this update about? Email marketing is a powerful conversion tool, but if your emails aren’t optimized for mobile, engagement drops, and...

HubSpot key update: How “Mobile Optimized Email” improves conversions How HubSpot-Salesforce integration boosts conversions through data analytics How HubSpot-Salesforce integration improves lead management

"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the...

Introduction As marketers, we are always looking for techniques that highlight our product amidst...

Introduction Demand Generation Reportresearch revealed that 98% of marketers currently use or plan...

Introduction When it comes to cleaning up, you should always clean up! The mess in your life and on...

Introduction Every marketer wants to achieve a sky-touching campaign performance! You too yearn to...

How is lead scoring used?

Introduction Email marketing is a great tool to grow your business.

What is a MarTech stack? A MarTech stack is a set of multiple marketing tools that work together to...

Introduction Does marketing automation make you anxious? Feels like it is not beneficial and will...