RevOps strategies, stories, and insights to help you reach professional success.

The segmentation trap: Why “Personalized” campaigns still miss the mark

Segmentation looks great on paper, and you love segmenting your audience into distinct groups, tailoring your nurturing campaigns, and watching...

The segmentation trap: Why “Personalized” campaigns still miss the mark The compound effect of tech debt in RevOps Revenue leakage is the silent killer, until RevOps calls it out

Email marketing is the heart of your marketing funnel. Although a lead magnet, landing page, or...

B2B marketing is tough! You not only have to drive traffic to your website/app and lead conversions...

Introduction

Introduction Since the Covid-19 lockdown, virtual meetings have become a new norm for employees and...

"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the...

Introduction As marketers, we are always looking for techniques that highlight our product amidst...

Introduction Demand Generation Reportresearch revealed that 98% of marketers currently use or plan...