RevOps strategies, stories, and insights to help you reach professional success.

Phantom alignment: The GTM illusion that diminishes revenue potential

Sales–marketing alignment is an illusion that keeps deceiving even the best of revenue teams. Just when they seem to have accomplished it, the...

Phantom alignment: The GTM illusion that diminishes revenue potential The data hygiene crisis: Leadership confidence doesn’t match reality The AI adoption trap: Why ROI dies during execution

How is lead scoring used?

When browsing online, consumers are more prone to giving away their personal information for...

As a marketer or a business owner, you are focused on generating more leads. Source: Marketoonist...

Generating digital leads today is as tricky as it can get.